Nottingham firm wins World Cup brief

Macesport, the Nottingham-based specialist sports public relations, marketing and sponsorship agency, has won the brief to promote Air Race 1 ahead of the upcoming World Cup.

The Nottingham-based company will be tasked with increasing the profile of Air Racing’s premier event in Thailand as well as managing the digital activation for Air Race 1 across all of their social media platforms.

The Air Race 1 event involves eight airplanes racing directly against each other at speeds of 450kph trying to cross the finish line first after eight laps around a tight 5km circuit at just 10 meters above the ground.

The Air Race 1 World Cup will take place in Thailand at the U – Tapao Naval Air Base on 17-19 November 2017.

Paul Mace, managing director and Founder of Macesport, said: “We are delighted to be working with Air Race 1 as we build up to the big event in November.

“Our experience of working in public relations, communications and marketing with many clients will enable us to build the Air Race 1 brand in a wider market.

“Sport is very much our area of expertise and we look forward to working closely with the team at Air Race 1 in the coming months.”

Jeff Zaltman, CEO of Air Race 1, said: “Macesport has a proven track record in the world of sport, and this is a fantastic opportunity for Air Race 1.

“Last year’s race in Thailand was such a fantastic success, proving that Thailand is a highly reliable sports event host, and we believe that working alongside Macesport will help us to become even bigger this time around.”