New head of BD at Ikano

Barry Smith

Ikano Bank, the Nottigham-headquartered provider of retail finance, has appointed Barry Smith to lead its business development function.

Smith, who previously worked in Ikano Bank’s Insight Services division, will be responsible for driving growth in the business and developing new products and services. He has over 25 years’ experience in customer engagement and data services.

The bank’s partners include New Look, Oasis, Karen Millen, Warehouse, DFS and IKEA, with Ikano Bank providing smart instant credit programmes, including revolving credit and point-of-sale loans.

Barry Smith said: “The most successful retailers are increasingly those that can use data to tailor their products and services and improve the personalised experience they offer their customers.

“With detailed analytics, retailers can better manage customer relationships, building loyalty and an advantage over competitors. Crucially, retail finance can be offered smartly and responsibly, reflecting the flexible way in which UK consumers shop today.

“My focus will be on evolving our proposition so our retail partners can continue to develop their customer offer.”

As well as supporting fashion and homeware retailers, Ikano Bank says it is targeting growth in the automotive and leisure sectors.