Nottingham firm sees sales soar as motorists grab gadgets for Christmas
With reports that Black Friday saw over £3bn of sales as shoppers snapped up bargains ahead of Christmas, one Nottingham businesses says it has also seen sales soar, both in store and online, as motorists increasingly seek safety-focused technology for their vehicles.
GPS technology giant Road Angel, which was acquired at the start of the year by Nottingham-based automotive specialist In Phase International, saw its Halo Dash Cam, a discreet, dual dash cam system that records vehicle incidents and impacts fly off the shelves at national retailer Currys, selling out within days.
However, it is Road Angel’s new product, the first of its kind for nearly five years, that is really catching the eye, the Road Angel Pure. Pre-xmas launch orders have already sold out online ahead of its official release in January.
The Road Angel Pure is the first new speed detection product from the group in over five years and has been developed following major investment by new owners, who acquired the business earlier this year.
Their most advanced piece of kit to date, the Pure is packed with a wealth of new features, including high resolution graphics, dynamic sound and touch sensitive buttons. It can be instantly updated at the touch of a button with built in WiFi and features wireless charging via the Smart Mount.
The Road Angel Pure also has built-in cooling, alongside journey tracking and road alert technology, all for increased peace of mind. Other new features include scratch resistant, anti-glare, ‘Gorilla Glass’, a 2.4″ clear sunlight readable TFT screen, auto-dimming based on ambient light, ‘intelligent mute’ and other personalisation options and smartphone configuration.
It even has Congestion Charge and School Zone warnings. The Pure has been a long time coming but according to Gary Digva, Sales Director at Road Angel Group, it has been worth the wait;
″Road Angel is an iconic brand and has been a fixture in many motorists’ vehicles for over a decade. What motorists will now see with the new Pure is the fruits of major investment into R and D by the group. We’ve taken all of the best bits of our ever-popular Gem range and then very simply, we’ve listened to what motorists want.
″What came over loud and clear was a need to be able to set the Road Angel Pure up as the individual wanted to best suit them. So, we’ve done that. We have a huge range of options for people to play with to get the unit working just right for them. We’ve also invested significantly in our team of Road Angels who are out on Britain’s roads logging new limits and restrictions and feeding that back to our team instantly.
″Speed cameras are there for your safety but with ever-changing speed limits, it can be easy to make a mistake. The best drivers see the road ahead and drive to suit the conditions. Our advanced speed camera detector keeps motorists up to date and much safer on the roads. This is our most advanced piece of kit ever and one we look forward to sharing with our loyal customers and hopefully, many new ones too.″
