Paphitis gives Derby business a social media boost

Theo Pathitis

A Derby-based firm has received a boost from retail entrepreneur Theo Paphitis.

Last week, Suzanne Dixon, owner and managing director of Kedleston Safety, tweeted Paphitis about her business during Small Business Sunday and was one of six weekly winners to gain a retweet by the entrepreneur to his 500,000 Twitter followers.

The weekly initiative, set up by Paphitis in 2010, now has over 2,500 #SBS winners and supports small businesses in the UK.

Paphitis retweeted Kedleston Safety’s message to his almost 500,000 followers and as a result Kedleston Safety says it has 500 more followers and increased enquiries for its health and safety consultancy services. They are also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.

Dixon said: “I am absolutely over the moon to become one of the SBS winners as I am passionate about changing the perception of Health and Safety within businesses. I am on the campaign to help businesses be safe, think safe and ultimately inspire young people to join the H&S profession, afterall it’s a positive accessible career for all.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I Kedleston Safety every success.”