JML takes 50% stake in Notts business

Consumer products giant JML has purchased a 50% stake in Nottinghamshire-based DeVancer, the company behind the iBeani branded range of electronic tablet holders.

DeVancer, based in Warsop, was founded in 2014 by Ashley Freer and Nigel Spencer. Its core product line is the multi-award winning iBeani tablet bean bag stand, a range which provides universal use for iPhones, iPads, Kindles,
ereaders and any other tablet computers.

The firm says JML’s infrastructure, product sourcing and distribution network will allow iBeani to accelerate its growth plans.

Ken Daly, chief executive of JML, said: “iBeani is a great brand and we see a big opportunity to rapidly expand distribution and its range of products. We have developed a superb relationship with the company’s founders who have impressed us with their tenacity, energy and entrepreneurial acumen. We are working closely with them and are
providing resources to turbo charge the business into a substantial operation.”

Freer said: “It’s a proud moment when such an organisation as JML sees potential in us and our uniquely designed product. We are excited to learn from the great team at JML as we enter the next chapter of our business journey together. We have great ambitions for the iBeani brand and we are confident JML can help us achieve them, creating a successful global brand and a range of quality products that our consumers will love.”