New marketing director vows to find the extraordinary in the everyday
A Nottingham-based global absence management software provider has hired a new marketing director who says she will bring “passion” to the role.
Lauren Hancox joins E-days after a decade at Tribal, an education software specialist, where she headed up the global marketing communications team focusing on the EMEA and AsiaPac regions.
Asked why she decided to join E-days, Hancox said: “It sounds corny to say ‘I was ready for my next challenge’ but that’s the truth of it. As humans, we all need purpose to each day and E-days is a business with huge growth aspirations, a great vision and a credible purpose. I suppose I saw a ‘me’-sized gap in their business and decided to fill it.”
Hancox says the days of marketing in the software-as-a-service (sass) space have changed beyond all recognition since she started her career.
“My first job out of university was working for a retail saas technology provider,” she said. “Marketing back then was different! There was no social media or blogging, but we did a lot of ‘mail merge’… even now, those words make me shudder… the pile of envelopes, the fear of the data accuracy, the cost! It makes me smile to think of how far marketing has moved on in a relatively short space of time.”
Hancox says she revels in finding the extraordinary in the everyday. She added: “Sure, the E-days product solves many problems and can humbly transform HR departments. But more than that, it puts employees back at the heart of businesses. It gives businesses the power to care. My role will be to show people how.”
For now, Hancox says that E-days’ CEO Steve Arnold has been clear about what the company needs to achieve.
She said: “My personal ambition is, ultimately, to help achieve those goals. Personally, I’d like to grow the marketing team so that we can help even more businesses to harness the power of intelligent absence management.”
