Nottingham firm lands major deal with Whistles

X The Business Desk

Register for free to receive latest news stories direct to your inbox


Nottingham-based Retail Assist has landed a contract to work with high street retailer Whistles.

The womenswear company is the latest customer of Retail Assist’s OMIO PIM software, which controls product information and its release to market via a centralised system.

Ian Hartley, senior IT manager at Whistles, said: “We chose OMIO PIM based on its ability to improve workflow management and streamline data movement between third parties and concessions. Our long-standing relationship with Retail Assist means that we can trust in a partner who will support our business plans, bringing improvements to our internal processes and to our customers.”

Lisa Bowden, Retail Assist’s head of business development – solutions, said: “With our expertise in retail, we ensure key systems are connected with ease. With OMIO PIM, we enable businesses to provide a relevant product experience to all customers and channels, proving ROI quickly with increased sales conversions and market expansion.”