Champions lands food safety brief

Leicester-based food safety specialists in the hospitality sector, Navitas Safety has instructed  Champions (UK) to generate brand awareness on Navitas’ behalf among food and beverage, leisure, and hospitality audiences.

Focusing on communications, the strategy will leverage multichannel PR and content campaigns to deliver their voice and values to the media.

Daniel Reid Navitas Safety said: “Having worked closely with Champions earlier this year we were impressed with the way they boosted the awareness of our Covid-19 Compliance Certification – a new service we launched to assist businesses in the preparation and reopening of their premises to the public.

“We’re really excited to continue our partnership with them and to take our offerings to the next level.”

Navitas works with global brands including Deliveroo, Amazon, British Airways and Odeon, as well as Leicester’s own Beautiful Pubs collective.

Matthew Hayes, managing director of Champions (UK), said: “We are very happy to announce that we have been appointed to promote Navitas Safety and their unique services and to help publicise a company that has contributed so much to the phased reopening of venues at this important time. Having seen the way in which the hospitality industry has been affected in recent times, we are pleased to be a part of this new technology-led approach to health and safety.”