Nottingham agency lands ‘game-changing’ digital brief for global leisure manufacturer

A Nottingham-based web, ecommerce and digital developer has been named as the digital support partner for international indoor leisure brand Entre-Prises.

MP Digital will develop and maintain Entre-Prises’ new global corporate website, as well as create several ecommerce stores and extranet sites for gyms and climbing centres around the world to buy its products and spare parts.

It won the contract following a competitive tender process, which saw it pitch against 11 international creative agencies. On the back of securing the deal, the firm, based in Eastwood, has created two new jobs.

Entre-Prises is the world’s leading manufacturer of indoor climbing walls for the leisure sector. Its products have been used at prestigious sports venues and international events, including the Olympics. It is part of the £230m turnover Abeo Group and operates in more than 30 countries worldwide.

Alexandre Mornard, digital marketing project manager at Entre-Prises, said: “MP Digital is very strong overall. They really listen to our needs and provide a highly customised solution. Collaboration is top-notch. It’s an open two-way conversation with lots of flexibility and almost instant reactivity.

“A small and nimble team means no wasted time in communications, production and efficient project management.

“We feel secure in knowing where we are going and have experienced impeccable service and maintenance since then. Finally, and perhaps most importantly, they are fun and easy to work with.”

MP Digital’s latest international success follows its work with entertainment giant Namco. It built the ecommerce system to support Namco UK’s new Angry Birds Adventure Golf attraction, which opened at the Gateshead Metro shopping centre, last year.

David Maran, MP Digital’s managing director, said: “We’re a young, small and dynamic digital agency that has achieved so much already since we started two years ago.

“This contract win forms the basis of our new working relationship with Entre-Prises and is an absolute game-changer for our business.

“It has enabled us to create new jobs at a time when many other businesses are having to lay people off because of Covid-19.

“It also means that the technology we have designed and created is being used around the world to help a leading leisure chain improve its service delivery to its global customer base.”