Interiors specialist doubles warehouse capacity in latest expansion

Home staging specialist Lemon and Lime Interiors has doubled space Derbyshire-based warehouse facility, launched an associate programme and added to its team as part of its latest expansion drive.

This period of rapid expansion for the firm – owned by Elaine Penhaul – follows a successful year for the business in 2020, which saw the launch of its virtual home staging service, market insight data app and Amazon bestselling book despite the uncertainty of the property market amid the pandemic.

Penhaul, who started home staging in 2012 and set up the company in 2015, said: “Our exciting new associate programme will enable members to not only grow their business through access to our in-house expertise and extensive portfolio of high-quality furniture, but they will also benefit from our vast connections with estate agents, suppliers and vendors alike. Following a two-week intensive training programme, our approved associates will also be able to utilise our tried and tested pricing model, extensive market data and network of coaches and business support experts.

“Despite its huge success abroad, the home staging industry in the UK is still a fairly small community – therefore it is a real honour for us to be able to support like-minded individuals who are interested in taking their first steps into the market. When they join the Lemon and Lime team, our associates will be provided with support every step of the way, from quoting through to completing sales.”

Accompanying the launch of its associate offering, the firm has also expanded its headquarters based in Melbourne, Derbyshire, almost doubling the size of its furniture warehouse to nearly 10,000 sq ft.

Penhaul added: “We are delighted to welcome both Roxanne and Molly to our close-knit team based in Derbyshire. Alongside the expansion of our warehouse space and the introduction of our associate programme, I am very excited to see what the remainder of 2021 brings for our team, the business and our wider home-staging community.”

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