£50m hot tub firm makes splash with new 130,000 sq ft HQ

A Chesterfield hot tub distributor has bought a new warehouse and office facility after a sustained period of growth.

Superior Wellness is moving to a 130,000 sq ft site in Brookbank Park, Sheepbridge, which is ten times larger than its current premises on Station Road, after securing £1.6m in funding from NatWest.

The business, which is the largest hot tub distributor in the UK and turns over £50m annually, had outgrown its existing site and was renting additional warehouse space nearby to store its products.

The new facility will allow Superior Wellness to have its entire business under one roof.

The firm, which sells to retailers such as Costco and Wayfair also exports around 20% of sales to customers in Europe, America and Canada. It has reported strong orders since 2019 and has doubled its workforce over the last 12 months to 60 members of staff as a result.

Rob Carlin, managing firector of Superior Wellness, said: “We’ve invested a lot in the business over the last few years and that’s reflected in the strong sales we’ve achieved.

“The new facility gives us the added space we need to operate more efficiently as we grow to hopefully become the world’s largest hot tub distributor.

“We’re also confident the new site, which has dedicated break-out areas featuring table tennis and pool tables, will be a great place for our employees to work. As we approach the summer, we’re excited to drive forward our expansion plans and grow our customer base further.”

The deal was managed by NatWest relationship director, William Islip, alongside BRM Solicitors, Mitchells Accountants and Gravitate Accountants

Islip added: “Superior Wellness is a fantastic business with a really strong leadership team who have grown the company to become the largest distributor in the UK. Rob and his team are always looking at what the next step for growth is and the business is an asset to the local region.”