Eden wraps up first-of-a-kind deal for packaging firm

Kathryn Greenwood

Nottingham-based PR consultancy Eden Public Relations has been appointed by one of Europe’s leading business-to-business packaging companies, Southgate Packaging.

With headquarters in Kings Lynn, Norfolk, Southgate operates across Europe and also has a site in Minworth, Birmingham. The business recently featuring for the first time in The Sunday Times HSBC International Track 200, one of only three sector providers to be featured.

The Eden deal marks the first time the company has appointed a public relations consultancy.

Southgate has over 600 distributors across Europe and a growing portfolio of e-commerce clients and those specialising in warehousing and logistics.

Darren Smith, head of marketing, said “It’s an exciting time for our business and we wanted a PR agency that has the experience in our key sectors as well as the right approach. We were very impressed with the Eden team’s credentials and ideas from the outset. We’re really pleased with the opportunities they’ve secured and the calibre of content they have already delivered for the Southgate brand.”

Joint managing director at Eden PR, Kathryn Greenwood, added: “We’re very excited to be supporting Southgate. It’s great to be able to work with a leading brand who are already at the forefront of their industry but looking to invest further in creative communications.

“It’s a really interesting time in the packaging sector and we are just over 12 months away from the introduction of the Government’s Plastic Packaging Tax which is going to have a huge impact.”