Food consultancy feels good with Nutrigums deal

Nottingham consultancy firm The Good Food Group has announced a a deal with gummy vitamins brand Nutrigums.

The brand provides a range of vitamins to support a healthier lifestyle and says its chewable vitamins have been designed to provide consumers with a tasty and affordable everyday supplement.

To support Nutrigums’ growth plans as it looks to expand its range, The Good Food Group will secure prime store listings with major UK retailers as well as working with the brand on its long-term sales and business strategy.

Ross Carlin, managing director of The Good Food Group, said: “We’re delighted to have partnered with Nutrigums. It’s a really exciting time for them, as they are becoming a recognised brand within the market.

“We’ll be supporting Nutrigrums with its company-wide growth plans, as it looks to expand its current offering and introduce a wider range of products. By working closely with buyers and now being a supplier ourselves, we’re able to understand first-hand the type of products that are in demand and can achieve the best outcome for everyone.”

The consultancy business has had a successful start to the year already, having expanded its team and office space, as well as recently announcing its position as a supplier for major retailers Holland & Barratt, Superdrug and Co-op.

Fabian Whittingham, co-founder of Nutrigums, said: “We’re really enjoying working with The Good Food Group and the drive and passion from the team definitely resonates with us. They have a really deep understanding of the retail environment and do a fantastic job when directing products to the right buyers.

“I have worked in the industry for almost 20 years and know how tough it can be to navigate the ever-changing dynamics. Ross has his finger on the pulse and I’m confident that with the right brand or product, the team can find a place in the market for you.”

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