Comms specialist secures place of ‘transformational’ multimillion-pound framework

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Critiqom, the omnichannel communications specialist and member of the Opus Trust group of companies headquartered in Leicester, has secured a four-year, multimillion-pound national framework agreement for the provision of postal services (Lot 2) with Scottish Procurement.

Accessed by central government, fire, health, local authorities, police, universities and colleges, third sector and other public sector bodies, the combined services of the omnichannel group will bring greater channel choice to recipients of transactional and business critical documents across Scotland.

Critiqom will deliver all services within the framework agreement in-house, including its low-cost day-definite postal service, primepost.

Director at Critiqom, Gerry Crawley, said: “This is a transformational agreement. It is an opportunity to look at the bigger picture and to use our knowledge to accelerate change for public sector organisations in Scotland. We know that we can deliver greater efficiencies and cost savings by encouraging the public sector in Scotland to adopt a new approach that embraces digital technologies.

“Our focus during this process was always on delivering the greatest value to the customer. We want to change the way that organisations think and showcase how hybrid mail and digital communications can deliver huge benefits and economies of scale.

“With access to a portfolio of omnichannel services, we can improve the way that public sector organisations communicate, making the preferences of the recipient a priority.”