PR firm forms JV with media and marketing partners

ASAP PR, the Midlands b2b PR agency, has announced a three way partnership that it says will enhance its end-to-end marketing services to clients.

The journalist-run PR agency, which has its roots dating back to 1988, has teamed up with BW Media to provide social media and Jigsaw Design & Print to provide graphic design and print services.

ASAP managing director Andy Skinner said: “Our credentials are well known among our media colleagues as we provide well over 100 years’ newspaper and magazine experience across our writing team.

“And we have always worked in partnership with complementary businesses such as BW Media and Jigsaw Design & Print to provide what I like to call our ‘Thunderbird 2’ service to clients.

“We always pick the best partners for the required job and have now established a reciprocal understanding with BW Media and Jigsaw Design & Print.”

BW Media was created when the major Midlands property consultancy Bond Wolfe took a 50% stake in See You Social, the business founded by managing director Craig Upton. The company, which was launched in 2018, now numbers seven staff with more to be recruited this year to handle fast growth.

BW Media has clients in the West Midlands and UK as well as restaurants and aesthetic brands in the USA.

Jigsaw Design & Print was launched by Paul Jeffcoat in 2004 and provides design, print, digital, large format print, exhibitions and display, signage, photography and vehicle livery, working for clients extensively across the UK and in the Middle East.

A sister company, Action Graphics & Display, based in Aston, is a full service signage and graphics solutions provider.

Andy Skinner added: “While the pandemic has created havoc among many businesses, it has also created opportunities for those who are quick of thought and action, and many are seeing very quick growth as the wider economy reopens.

“Working with Craig and Paul, we feel we can work as a mutual gateway to all the marketing services that fast growing, entrepreneurial businesses want and require.

“It also means that one phone call to any member of the team means that you have the best service and products at your fingertips without having to source multiple suppliers, who may not have worked together before, and may not have a shared understanding of your brand and aspirations.”