E-bike firm launches ‘intense’ recruitment drive

Linas Pozerskis and Crystal Drury, founders of WAU

Nottingham-based e-bike company WAU says it is launching an “intense talent” recruitment campaign as it works towards its target of employing 400 people.

The firm says it wants to scale-up its business operations and expand into international sales channels to Europe and America, with ambitions to eradicate “range anxiety” for e-bike riders and to roll out energy storage for households nationwide.

To accommodate demand for its bikes, WAU is increasing the annual production rate at its Essex manufacturing plant this year to more than five times the current output.

A recruitment campaign is also underway in both Nottingham and Birmingham to reach WAU’s next milestone of 88 staff. This includes a wider expansion of senior management, marketing, software, and fulfilment departments – with talent acquired from EV heavy hitters such as Polestar, Volta Trucks and Maserati electric mobility divisions.

Linas Pozerskis, founder of WAU, said: “We are working tirelessly towards opening new sales points across European capital cities – including but not limited to Berlin, Paris and Madrid. A huge leap into the US market is also on the horizon, as we look to solidify our position in international territories further afield.

“WAU is a highly driven and very ambitious company, with a clear plan to grow our workforce to 300-400 employees. A brand new Gigafactory site in the Midlands for e-bike production is in the pipeline to keep up with the surging demand from UK and international consumers.

“We also have exciting plans to diversify our product range into new electric performance verticals, including the rollout of electric power-walls as an energy storage solution to power for households nationwide.”