People: Cite; Bridge Help

Leicester-based creative agency Cite has appointed a new creative director.

Stu Perry has more than 30 years’ agency experience and has worked with global brands including Avis and Harley-Davidson.

He was most recently group creative director at M3.Agency.

A new client services director, Dan Caputo, and account director, Amie Massarella, have also joined the business, which expanded through a merger with brand agency Well & Truly in 2021.

Perry said: “The desire and leadership comes right from the top at Cite. I immediately felt lots of energy, intelligence, and trust joining the team and I’m looking forward to building up the creative output even further and working closely with Dan to instil a rigorous sense of purpose and fulfilment as we become a top 100 independent agency.”

Chesterfield-based bridging loan provider Bridge Help has bolstered its business development team with a new appointment.

Tracey Vaughan

Tracey Vaughan joins from phs Group and brings more than 20 years of sales experience to the role.

She said: “I just knew this is what I was looking for. It’s an inviting, helpful and professional team providing a bespoke service. There’s a strong focus on relationships and a really good team spirit – I wanted to be a part of it and grow with them.

“The whole team is lovely and I’m excited to see what the future holds and just can’t wait to get going, I think we’re going to be a great fit.”

Chris Sellars, chief executive at Bridge Help, added: “We’re thrilled to welcome Tracey to the team – she’s local and really understands the importance of building relationships, which is what we’re all about at Bridge Help. With her strong sales background and extensive range of experience, I’m sure it’s going to be a great fit for all involved.”

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