Tasty expansion for doughnut brand

Doughnotts, the Nottingham-headquartered doughnut brand, has opened its first ever kiosk at the McArthur Glen East Midlands Designer Outlet.

The company has taken the lease on vacant space outside the shopping centre’s food court, bringing its total number of outlets up to five.

The firm’s other four sites are located in Nottingham, Lincoln, Leicester and Beeston.

FHP, which acted on behalf of Doughnotts to seal the lease at McArthur Glen, says plans for a further Doughnotts site will be announced soon.

Doughnotts’ co-founder Wade Smith said: “We considered this location a few years ago but we weren’t a 7 day business back then, so it’s amazing to see all this come together now.  It is our first kiosk site and we are so pleased with how it looks.  We are excited for this new chapter, the kiosk looks amazing and we are hoping it opens the doors for more kiosk opportunities across the Midlands.”

FHP’s Oliver Marshall said: “We have worked closely with Doughnotts over the last 6 years to help them find the best possible sites, the latest acquisition at East Midlands Designer Outlet is a real step forward for them and puts them alongside global brands like Boss, Nike, Adidas, Haribo and Five Guys!

“The centre provides a great shopper experience with strong annual footfall and we are confident they will perform really well here.”