Agency on a roll as Greggs gobbles up another slice of the East Midlands market

A new branch of Greggs has opened at the Forbes Park industrial hub in Long Eaton thanks to a burgeoning relationship between the popular food-on-the-go retailer and East Midlands property agency Innes England.

The opening of the new site marks the fifth deal Innes has completed with Greggs in recent months, with the agency also securing roadside units in Newark and Beeston for the bakery chain and paving the way for its relocation to new high street outlets in the two towns.

Sam Hall, surveyor at Innes England, said Greggs’ choice of location in Long Eaton was “indicative of larger [consumer] trends.”

He said: “Local high street locations have performed well, continuing to experience healthy levels of footfall – and we are also seeing strong occupier demand for prominent roadside positions on main arterial routes.

“It makes sense that many businesses are investing in these locations. This is indicative of past lockdown consumer trends with many wanting the convenience of grabbing food on the go.

“The acquisition in Long Eaton is a great example of this as, although there is seating inside, there’s a much bigger emphasis on customers who are on the move. It’s no surprise that we have acquired a streak of similar properties for Greggs as it is indicative of a larger trend.”

Greggs upsized its presence in the centre of Newark and Beeston to allow for a larger open sales area with a considerably extended offer – something its previous premises couldn’t accommodate due to size and layout.

Matt Hannah, managing director at Innes England, said: “We have worked with Greggs to drive their growth for many years and the roadside and drive-thru requirements reflect modern consumer trends – and we have further requirements to satisfy.

“As a market-leading commercial property agency, we ensure our position at the forefront of trends and industry changes is maintained so that our customers are always satisfied with the services we can offer.”