Findel swoops for online Scandi nursery decor firm

Educational resources supplier Findel has bought online Scandinavian nursery décor, furniture and baby toys brand Scandibørn for an undisclosed sum.

The Netherfield, Nottingham-based company says it will use its ownership of Scandibørn to further expand its early years offer.

All Scandibørn’s 38 employees, including the company’s founder Grace Tindall, have transferred to Findel and the Scandibørn brand and website will continue as they are.

Findel chief executive, Chris Mahady, said: “Scandibørn is a leading online brand for 0–4-year-old babies and toddlers which provides us with the ideal platform for further growth within the early years marketplace.

“We are very pleased to welcome Scandibørn to the Findel family. We believe the brand has tremendous untapped potential and are confident we can realise it by creating sustainable profitable growth with the support that being part of Findel will deliver.”

“We will work closely with the company’s existing suppliers to further evolve Scandibørn’s offer for the benefit of our customers and the children who are the ultimate benefactors of what we provide.”

Scandibørn was founded in 2016 and has its head office in Melton Mowbray. Findel’s origins as an educational resources supplier can be traced back to 1817. Today, its brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.

In addition to its distribution centre and offices in Netherfield, the company has its headquarters in Hyde, Greater Manchester, and employs around 300 people in total.

Tindall said: “I am extremely pleased for us to become part of the wider Findel family of brands. We are all excited by the opportunities it brings to further enhance and grow the Scandibørn brand in the early years marketplace.”

Findel is backed by private equity firm Endless, which supported a management buy-out in April 2021.

Findel’s brands comprise Hope, GLS, Davies Sports and Philip Harris.

Law firm Walker Morris advised Findel on the deal.

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