Agencies join forces to support LGBTQ+ charity
Nottingham-headquartered brand communications agency Warbox and its sister company Tank PR have joined forces to create a new brand identity for the city’s oldest LGBTQ+ focused charity.
Established in 1975, the Notts LGBT+ Network aims to create a safe space for people looking for information, advice and help relating to LGBTQ+ issues, including sexuality, gender identity, sexual health and emotional wellbeing.
The Network also partners with businesses and public sector organisations to deliver inclusion training, working with the likes of Nottingham City Council, Nottinghamshire Police, The University of Nottingham, Capital One and NHS Nottinghamshire Healthcare.
Warbox and Tank involved the charity’s trustees and volunteers to create the new brand identity, which celebrates people coming together to support and learn from one another.
Tank says it will now continue to work alongside the Network, providing pro-bono PR and communications expertise.
Richard Almond, a volunteer and trustee of Notts LGBT+ Network, said: “When we met with both Warbox and Tank, we were really impressed with their awareness and understanding of LGBTQ+ issues. We’ve been lucky to have found two businesses on our doorstep that support what we do.
“It’s really important that we represent the community we serve and it’s vital that we continually review our focus and mission. As the world moves ever faster, we realised the time was right to refresh our image. Our new brand is loud, proud and vibrant and, most importantly ensures that we stay visible to our wonderful community and reach even more people.”
Martin Stone, director at both Tank and Warbox, added: “It was important that our team sat down with volunteers old and new to find out what was important to them and create something that was reflective of the vast array of people that the network is designed to help. This was never going to be a cold, corporate brand and instead, we have something that is fun, playful and creates an approachable and comforting feel.
“I was previously aware of the important work that the Notts LGBT+ Network carries out and, as a member of the community myself, this was a project that I’ve been really passionate about.
“I’ve worked with some big household names over the years but seeing the charity launch the new brand at Nottinghamshire Pride has been amongst those career highlights. My hope now is that the work we’ve done helps to increase support for, and donations to, the network so that it can continue to champion LGBTQ+ people in the county.”
