25 jobs served up as luxury dessert parlour opens for business

A highly anticipated new dining venue has opened its doors in Beeston, creating around 25 local jobs.

Rassam’s Creamery is the latest addition to the multimillion-pound Beeston Square development in the heart of the Nottinghamshire town. The opening is the dessert specialist’s first outside its native Yorkshire, where it operates seven restaurants.

Neighbouring businesses include the Arc Cinema and The Beeston Social, which became the ninth venue to be opened by renowned Nottingham bar operator Fletchergate Industries back in June.

Rassam’s boasts a menu devised by former Masterchef: The Professionals contestant Keelan Burton consisting of waffles, pancakes, ice-creams, cookie dough and milkshakes.

The 4,200 sq ft dessert parlour will be open from 10am to 11:45pm, seven days a week.

Owner Rassam Ali said: “Beeston has such a thriving and growing community and we knew that Nottingham was more than perfect for our next venture. With such a diverse community that is thriving with dessert lovers all round. With the youth, students and families that populate this fine city it means we can offer something new and exciting that we believe people would first be introduced to.

“It has taken us a long time to perfect this branch to match our unimaginable standards that we hold dear to our hearts. We have exceeded our budget 3 times to perfect our visions of the most luxurious restaurant that we plan to surprise the people of Beeston with. From all of us at Rassam’s Creamery we can’t wait to open our doors for everyone all year round!”

Zulf Darr, deputy chief executive of Broxtowe Borough Council, added: “The Beeston Square development is going from strength to strength and it’s fantastic that a Yorkshire-based company has chosen our great town for its next venue.

“It’s all about making the town attractive and increasing footfall, and Rassam’s dessert bar will be a welcome addition to the fantastic venues already open in the development.

“There really will be something for everyone in Beeston.”