Community coffee shop finds perfect blend with charity and iconic roaster

A new community coffee shop in West Bridgford is set to supply customers with the Switch Up charity coffee roast from renowned Nottingham roaster 200 Degrees.
The launch of the Switch Up house roast in November 2022 marked the beginning of a three-year partnership between the iconic coffee brand and the charity, which supports vulnerable young people across Nottingham and Nottinghamshire. For every kilo of the coffee sold, £1 is donated to the charity, with a minimum commitment of £10,000 per year.
The story behind the Switch Up charity coffee caught the attention of coffee shop supervisor Oliver Boothright, who had been on the hunt for a unique product to serve at Thraves coffee lounge and bar.
Boothright and team have been working to revamp the coffee shop, which is located inside Lutterell Hall, a Grade II listed community space.
He said: “Having been a long-term drinker of coffee and after completing barista training at 200 Degrees, I was excited to hear about the Switch Up coffee. I wanted to serve something to customers that not only tasted great but had a unique selling point.
“The feedback from customers was so positive from day one. The coffee is ideal – it is roasted just down the road and supports a charity that helps so many from across the city. It will be a great talking point for us to have with customers and allow us to share the incredible work Switch Up does.”
Thraves will relaunch with a new look and feel – and the Switch Up coffee – on Saturday 8 April.
Marcellus Baz BEM, Switch Up CEO and founder, said: “The Switch Up charity coffee is something we are very proud of and is only possible thanks to the continued support of 200 Degrees. It enables our message of positivity to spread further, raise awareness of the support required to help the city’s young people and garner more support for those who need it most.
“We are grateful to everyone at Lutterell Hall for showing support and choosing to stock the coffee in the upgraded lounge and bar, and we wish them all the best for the re-opening.”
Will Kenney, commercial director at 200 Degrees, added: “We are delighted to see more businesses, such as Lutterell Hall, selecting Switch Up as their primary roast.
“It is a fantastic coffee that allows us to support the amazing work of the charity here in Nottingham, as well as make a difference to women farmers in Guatemala. We continue to be inspired by Marcellus and the Switch Up team. It is a privilege to partner with them as well as enabling other local Nottingham businesses to support the charity by serving Switch Up coffee.”