Eden wins a sweet new deal
Nottingham-based Eden PR has been appointed by ice cream manufacturer and Derbyshire family-day-out destination Bluebell Dairy.
Established in 2008, Bluebell Dairy is a farm park and artisan ice cream manufacturer.
Eden says it has already secured ITV Central coverage, national BBC coverage, national broadsheet coverage and a raft of online articles in specific target regional titles, with a reach of more than 10m.
Owner at Bluebell Dairy Oliver Brown said: “Initially we were just looking for a fresh approach to our paid social media strategy, but we were fully engaged by the combined PR and paid social pitch the Eden team suggested to us – and they delivered to that effect immediately!
“Within a few days of working with Eden, we were seeing excellent traction such as an interview with the I newspaper and TV crews at the farm covering our big Easter event. It’s safe to say we are very pleased with the results Eden have secured for us so far across both PR and paid social media and we’re very excited to see what’s to come. Eden are proactive, creative and full of brilliant ideas.”
Director and head of new business at Eden, Emily Winsor-Russell, said: “Our approach to new business is simple – we choose to work with business people who’s passion for what they do matches ours. This was tangibly the case when we first sat down with the Bluebell team to present our vision for the ice cream business and farm park; family businesses are a pleasure to work with because they live and breathe their brand.
“We’re thrilled with the results the Eden team has secured so far and look forward to contributing to the continued growth of Bluebell Dairy’s reach and the depth of its customers’ brand advocacy as our campaign develops.”
