New design agency launched with ‘oodles’ of ideas

Steve Goy, Sarah Lawrence and Andrew English

Design, print and marketing business Systematic has launched a new design agency, called oodle, at its headquarters in Caistor, Lincolnshire.

Previously part of its existing company, the design studio has now been given a new identity and will operate as a separate brand while remaining under the Systematic umbrella.

Director James Walker said: “Creativity is in our DNA at Systematic. We’ve been offering graphic design services for over 20 years and we’re proud of how the Studio has grown both in terms of people and skills.

“Our designers have many years of experience between them and are bursting with creative ideas. They are keen to put their collective skills and expertise to the best possible use for the benefit of our clients, which is why we’ve decided to do something completely different and launch oodle – the new name for everything creative at Systematic!”

Graphic designer Steve Goy, who has been working at Systematic for over 13 years, said he hopes the new brand will help them attract more high calibre design-led projects.

“The Systematic brand has a great heritage, but it also has connotations of systems and processes rather than free-flowing thought and creativity,” said Goy.

“With that in mind, we have created a new brand for the Systematic design service, oodle, which has positive connotations, linking to ‘oodles’, which means ‘lots of’. It is also a warm, friendly and playful word, which characterises the team’s personality.

“The mission of oodle is ‘creativity with oomph’, and we hope that this communicates to our clients that our work has impact and substance. We also hope that as an agency in its own right, oodle will attract and win bigger graphic design projects which will give us as designers the opportunity to spread our creative wings!

“Existing clients won’t notice any disruption to services, but all communication from our designers will now carry our exciting new brand.”