Nottingham esports firm sold to Spanish counterpart

Josh Williams and José Parilla

NUEL, the Nottingham-based largest university esports organiser in the UK, has been bought by GGTech Entertainment.

The deal will mean that NUEL will become the UK office for GGTech’s UK and Ireland operations.

NUEL will continue under its own name, post-acquisition, but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports.

The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports program. David Jackson will continue as managing director of NUEL, and Peter Cole will continue as head of product.

A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.

José Parilla, CEO and founder of GG Tech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”

“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers”, said NUEL founder Josh Williams.

“We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech.”