Midlands tile retailer faces uncertain future

Flagship store - Tile Choice Bilston. Credit: Tile Choice

A wholesaler and retailer of tiles operating across the Midlands is facing an uncertain future after posting a notice of intention (NOI) to appoint administrators.

Wolverhampton-headquartered Tile Choice has 18 stores across the Midlands alongside a 30,000 sq ft warehouse and distribution centre stocked with more than £5m of tiles.

Store locations include Walsall, West Bromwich, Derby, Kettering, Carvers Wolverhampton and Coventry and range in size from 3,000 sq ft to 19,000 sq ft.

The NOI, filed by representatives from The Wilkes Partnership, will protect Tile Choice from any creditor action for a period of around ten days while the company attempts to find a way forward.

The business, which was established in 1991, employed 116 staff in its latest accounts ending June 2022 and reported revenues of £15.9m.

It also saw a dip in profits from £910k to £546k, due to the closure of an underperforming store and a fall from the highs of the previous year under lockdown. Online business had also reduced as stores were open for a full year.

Profit before tax had decreased by £364k thanks to improved salaries and commissions being paid and also because of a reduction in grants available for business rates.

The firm was named in 2022 as the sponsor of the main stand at Walsall Football Club’s Poundland Bescot Stadium for that season and beyond.

Tile Choice has been contacted for comment.