Frasers Group signs landmark deal to enter five new south Asia markets

Frasers Group, the Shirebrook-based retail giant, is set to expand its footprint in south Asia after signing a new distribution deal.

Frasers has extended its existing partnership with MAP Active, the sports, fashion and distributor operator in a deal which will see it enter five new markets.

Frasers’ Sports Direct brand will expand further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia.

Michael Murray, CEO of Frasers Group said: “We’re excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth. Building on Sports Direct’s proven sports retail proposition and MAP Active’s market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.”

V.P. Sharma, group CEO of PT Mitra Adiperkasa Tbk said: “We are proud to deepen our partnership with Frasers Group, leveraging our extensive retail network and outstanding service to bring Sports Direct’s world-class offerings to customers across southern Asia. Our shared vision for excellence in sports retail will enable us to create immersive brand experiences, drive engagement, and set new standards for the industry in this vibrant region.”