Creative agency reveals drive-in studio in expansion plans

Derby-based creative agency Fluid Ideas has revealed its latest step in its expansion plans with a drive-in studio for filming, photography, recording and events.

Named Flux, the studio features an infinity cove, a kitchen set-up and an audio booth for recording voiceovers and podcasts.

The firm has invested a six-figure sum into a 1,300sq ft building next to its headquarters in a former cotton mill at Darley Abbey Mills.

Jamie Hovell, an associate partner at Fluid, said: “In just ten weeks, we’ve transformed a vacant and unloved industrial building to create a real point of difference for Fluid and the region, and one which we are confident will appeal to our clients and the wider creative community. It’s a spacious open studio with plenty of space for lighting and cameras. The infinity cove is brightly lit and curves into the floor, so there are no corners or shadows. It can easily be repainted according to the colour needs of each client.

“We’d been scoping out places to create a facility of this kind for some time and visited several potential sites before the Engine House became available. It’s the perfect location, and seeing the new space we had envisioned for so long transformed from a blank canvas and spring into life over the weeks has been a real joy.

“We see Flux becoming a hub in the Midlands. Until now, people have had to travel to Manchester or London for such a facility. Now there is somewhere closer to home that businesses, art directors, marketing teams and other agencies can hire for their own projects. It can also be used for off-site meetings, product launches, get-togethers and workshops.”

Phil Harvey and Hovell, the co-managing directors, oversaw the renovation work for Fluid.

Carrie Gregory, an associate partner, handled branding and interior design and was also supported by a team including Dan Chadwick, Bec Utley, and Liv Beighton.