Giftware firm doubles footprint with new HQ purchase

Kingsway House

A luxury giftware firm has bought the freehold of warehouse in Kettering in a deal valued at around £2.25m.

Eddisons and Savills acted as joint agents in the sale of Kingsway House to the new owner-occupier, and Eddisons is now instructed as the agent in the sale of the freehold of the former premises of Warmies® at Wellingborough’s Park Farm Industrial Estate.

Kingsway House, on the Kettering Parkway estate, will be the new operational base for Warmies®, part of the Intelex Group (UK), which specialises in premium comfort and wellbeing gifts and products.

While no figure is disclosed about the price paid for the freehold of Kingsway House, it was marketed at a guide price of £2.25m, with Eddisons now marketing the freehold of Warmies® former Park Farm Industrial Estate warehouse premises for £2m.

Warmies® was established in 1995 and has been at 17-18 Regent Park on Booth Drive at Park Farm Industrial Estate since 2006. The move to Kingsway House, scheduled for this summer, sees the firm more than double its commercial operational space from circa 15,500 sq ft to just under 34,000 sq ft at its new Kettering Parkway base.

Darren Ingram, managing director at Warmies®, said: “The scaling-up of our operation to meet the growth of the business initiated our search for new freehold premises. We needed to remain in Northants to ensure the retention of staff and because of the county’s road network connections for shipping and distribution.

“Kingsway House met this criteria and, in increasing our commercial capacity there, we can begin to look to future recruitment to add to our current headcount of 15.”

Gilbert Harvey, director at Eddisons, added: “The appeal of Northants to industrial operators in the East Midlands endures.

“Good road connections in-county make Wellingborough and Kettering almost interchangeable as locations in both being positioned with solid onward links to regional, national and port networks.

“We’re expecting strong interest in the freehold of Warmies® previous premises at Park Farm Industrial Estate which is considered as Wellingborough’s premier industrial location.”


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