PR and comms firm moves into East Mids with former journo hire

Paul Suart and Lee Corden

A PR, communications and public affairs agency has made a major appointment in its bid to grow in the East Midlands.

PLMR Advent, part of the Westminster-based PLMR Group, is based in Coventry.

It has a string of clients in the East Midlands and is looking to grow its client base in the area after some recent wins.

The firm has just appointed Leicestershire-based Paul Suart as an account manager.

Suart has 20 years’ experience in the industry as a reporter, copy writer and content editor, most recently working for Reach.

Suart will work across the PLMR Advent client base and will support growth in the East Midlands.

Lee Corden, a PLMR board director who heads the Coventry office, said the appointment was part of a plan to extend the company’s footprint.

“We work with clients locally, nationally, and internationally but have a strong focus in the Midlands as we are based in Coventry and Birmingham,” he said. “In recent years, that scope has widened and we work with clients both based in the East Midlands or with projects in the area.

“That has gone very well on every level, with our work for them appearing in regional, national and trade titles, and we have grown our client base as a result.
“We are delighted to have attracted Paul to join us. He has great experience in the media and his presence in the East Midlands will prove very useful as part of our ongoing push to attract more clients from that part of the region.”

PLMR, which acquired Advent just over two years ago, has offices in Westminster, Ipswich, Birmingham and Scotland, employs 100 staff and is a top 50 UK comms agency.

Suart added: “I had been considering moving into public relations but wanted it to be with an agency with the highest quality. I have dealt with PLMR Advent for more than a decade and I know how well they represent their clients.

“They have a great knowledge of the media, employ staff who have a proven track record in producing accurate and relevant copy and are very sharp when it comes to what has news value.

“As a journalist there are certain agencies you can rely on – and PLMR Advent is among the best.”