On the move: the latest East Midlands hires

Cydney Martin

Entrepreneur Roxanne Goodman has appointed Cydney Martin to her team as a digital marketing executive across both of her businesses.

Martin joins with experience in strategic marketing and communications, and in addition to her role at Goodman Corporate Finance, she will also be collaborating with Female Founder Finance, an initiative dedicated to supporting women entrepreneurs in securing the funding and resources they need to succeed.

Martin’s experience includes previous roles in the commercial finance sector, where she led marketing campaigns that significantly increased brand awareness and customer engagement.

Paul Goodman, group chair at Goodman Corporate, said: “Cydney joins us with a wealth of qualifications in the digital marketing space, together with direct experience in the commercial finance sector. The whole team are looking forward to Cydney putting into action a whole range of new and exciting ideas that she is bringing to the business.”

Founder and managing director, Roxanne Goodman, added: “I am delighted that Cydney accepted our offer to join our team. Having started the business just 12 months ago, the growth has been so fast that managing the social media and marketing has taken a backseat as I have been prioritising supporting our clients. I can’t wait to see the impact having an expert can make to our brand.”

Martin said: “I am thrilled to join Goodman Corporate Finance and Female Founder Finance to lead the marketing initiatives during this exciting time for such an impactful organisation, I look forward to working with the team to develop marketing strategies that will drive our business forward and create lasting connections with our clients and support women founders in achieving their business goals.”

Andrew Bridge and Ben Southworth

A business strategist with 25 years’ experience in change management and consultancy has been hired by a property firm as it embarks on a five-year growth plan.

Ben Southworth has joined Fisher German as its new chief operating officer to lead its shared services team that has grown to have more than 800 employees across 26 offices.

Southworth was part of the senior team that led the rescue and turnaround plan for the Co-op Group during its period of crisis in 2014, and has also worked for Deloitte, KPMG, and Accenture.

More recently, he oversaw the growth of start-up Place Capital Group, which advises local authorities and housing associations on the design and delivery of social housing. Within three years the business grew to employ over 50 people.

Southworth said: “I’m very pleased to have joined a company like Fisher German, which is at a key juncture in its growth and is hungry to progress even further.

“With its many areas of expertise in agency, advisory services, infrastructure services, and property management, it will be important to ensure all areas of the business are working together towards a common goal while continuing to deliver an excellent service for our clients and winning new work.

Andrew Bridge, managing partner at Fisher German, added: “Fisher German’s growth, both through organic means as well as acquisitions, has got the company to a stage where it is ready to take that next leap into a new era.

“Reflecting on our business plans for 2024-29, we need the correct structure and operational efficiencies in place to realise our ambitions. As such, we have appointed Ben to lead shared services as I focus on my other responsibilities to the partnership, our clients and the wider firm.

“Ben’s track record in ensuring all parts of a business work harmoniously to deliver excellent results meant we felt he would be well-placed to help Fisher German do the same.

“After weathering the storm of the pandemic and the subsequent challenges of the property market to grow to our largest size, we’re looking forward to building on this success with Ben as our new COO.”

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