Fire safety brand partners with retailer for online sales

Firechief® Global, a fire safety brand based in Leicester, has entered into a new partnership with Homebase, a retailer specialising in home improvement and garden products.

As part of the partnership, Firechief® Global products will now be sold on Homebase’s online platform, which includes a selection of essential fire safety equipment for homes, such as fire extinguishers, fire blankets and smoke alarms.

Ian Poole, sales & marketing director of Firechief® Global, said: “We are thrilled to partner with Homebase. This collaboration allows us to significantly expand our reach and provide more households with the fire safety solutions they need. Equipping homes with essential fire equipment is crucial in preventing fire-related tragedies, and this partnership aligns perfectly with our mission to create a safer world.”