Geldards advises EMB Group on duo of acquisitions

Paul Feenan

Geldards Corporate team has advised EMB Group on two acquisitions strengthening the company’s foothold in the research industry.

Based in Leicester, EMB Group provides research and consulting services to the public sector including programme management, business process outsourcing and grant administration, working for both local and national government and government agencies.

In firm recently acquired Blue Marble Research, a provider of market and social research with a strong track record of environmental and sustainable projects, working with government bodies, commercial brands, charities and utility providers.

EMB’s latest acquisition is York-based Qa Research, a supplier of qualitative, quantitative and data collection services.

Both Blue Marble and Qa join the family of businesses under the EMB umbrella and will continue to operate as a stand-alone companies.

EMB Group has a long-standing relationship with Geldards, which previously advised them on the acquisition of research specialist Pye Tait in 2023.

Geldards Corporate team led by Partner Paul Feenan advised on all aspects of these two acquisitions, supported by senior associate manjot shokar, solicitor Sophie Henwood and trainee solicitor Charlotte Hajduk.

Feenan said: “It was a pleasure to advise EMB Group on these latest acquisitions, Geldards has worked closely with Danielle and team helping to achieve their ambitions of expanding their business reach over the last few years. We’re pleased to have had the opportunity to advise on the acquisition of Blue Marble Research and Qa Research and wish EMB Group every success in their continuing growth journey.”

EMB’s Group CEO Danielle Gillett said “We’re delighted to welcome Blue Marble and Qa Research to the Group. Together they increase our existing research capability and expand our expertise in areas such as Utilities, Regulators and Hard to Reach.

“As always, we’ve been impressed with the Geldards team who were able to work at our pace and support two acquisitions in quick succession.”