£12m upgrades for holiday resort revealed

Multimillion-pound upgrades at Billing Aquadrome in Northamptonshire have been unveiled, as part of Meadow Bay Villages’ long-term vision for the holiday park.

Meadow Bay secured the park’s future when it acquired it in spring 2024, rescuing it from administration under previous ownership.

The resort has seen recent investments, particularly in swimming facilities, with the addition of the fountain splash lido area, complete with outdoor loungers and eateries.

A new water park has also been created, offering activities like fresh water swimming, wood burner saunas, a plunge pool, paddle boarding, kayaking and pedalos.

A BMX pump track was constructed by the team behind the London and Paris Olympics supercross tracks.

New football facilities and an adventure golf course are among the additional upgrades

Adventure Island features outdoor activities such as bushcraft skills, den building and nature forensics.

Meadow Bay Villages has also introduced upgraded holiday accommodations, along with improved tenting and touring caravan facilities, including hard standing and super pitches.

Geoffrey Smith, chief executive of Meadow Bay Villages, said: “We purchased Billing Aquadrome just over four months ago and to have invested £12 million in the resort in such a short space of time has led to a transformation that we are very proud of and has been hugely welcomed by holidaymakers, colleagues and the local community.

 “The new facilities, combined with the landscape we enjoy at Billing, are unlike anything else in the UK. We can offer a natural escape with lakes, rivers, locks, and a marina, far from city life and we’re trying to appeal to those who want an active holiday, whether that is gentle walks or high-octane sport, but also want value and quality in their stay.

 “We believe there is a real sweet spot in the holiday market for guests who enjoy lodge and caravan stays but don’t see other well-known operators as catering for them. We have a real emphasis on excellence in our food, whilst entertainment is built around creating a warm and relaxing vibe to relax with family and friends alongside rather than being too overbearing.

 “Our bookings for the summer have been significantly ahead of where we expected them to be and we’re delighted with the response we have had so far. This is only the first stage in our masterplan for Billing and we hope guests have a great time with us.”