Cabinet-maker reports record results – appoints PR, branding and marketing firms

Collyer & Co, the Nottingham-based bespoke luxury cabinetry company, has announced a record year of trading.

The business, which provides cabinetry throughout the home for period and contemporary properties, increased sales by more than 20% in 2024, completing a record number of handcrafted cabinetry projects in prestigious homes across the East Midlands, London and the South-West. As part of this growth, managing director Steve Collyer has developed relationships with architects and interior designers, and has made the decision to focus on these channels, whilst continuing to receive work through the recommendations of customers.

To help the business with this transition, Collyer and his team have opted to work with digital marketing and PR agency Tank and brand communications agency Warbox. The agencies will reposition the brand voice, refresh the website and devise an SEO strategy to capitalise the brand awareness Collyer & Co has within the architectural and interior design worlds.

Established in 2019, following the purchase of long-established Preston Bissett, Collyer & Co has expanded rapidly into the market. The business has opted not to operate under the traditional showroom / sales staff model, to remain competitive on price and to allow it to invest “significantly” into its Daleside Road workshop and its team.

Collyer said: “More than 60% of our business came from collaborative working with architects and interior designers in 2024, and we see most of our growth coming from these clients, as they appreciate the quality of our work, recognising that it’s equal or better than many of the premium brands.

“We find that working with creative professionals as part of a team to realise the homeowner’s ideal living spaces suits our ethos – using our craftsmanship to provide the highest quality product and solution for the customer and not settle for an ‘it will do’ approach.”

He added: “We selected Tank and Warbox to assist us in our repositioning, as Trevor the owner and members of his team have a clear passion for interior design and a valuable understanding of the premium end of the market. I also had the benefit of being in their offices to fit cabinets, and saw the quality of the team first hand.”