Notts cricket nets sponsorship deal with global finance firm
Nottinghamshire County Cricket Club (NCCC) has secured a sponsorship deal with Acrisure, the fintech firm behind Nottingham-based insurance broker Russell Scanlan.
As part of the three-year agreement, the Trent Bridge Fox Road stand will be renamed the Acrisure Stand, and the company will become the club’s official insurance partner.
The deal also includes Acrisure branding on the sleeves of The Blaze’s playing shirts, Nottinghamshire’s women’s cricket team.
Mark McIlquham, CEO of Acrisure UK said: “We feel that there’s a strong cultural alignment between NCCC and Acrisure – an international venue, a strong commitment to community outreach and a proactive approach to the development of women’s cricket in the UK.
“Additionally, Russell Scanlan, Nottingham’s longest-established insurance broker – founded in 1881 – is one of Acrisure’s most valued partners and oldest globally. They have had a close supporting relationship with NCCC and Trent Bridge for over 25 years. It seemed wholly appropriate that Acrisure look to expand on that partnership between two heritage brands and build on that shared history, whilst supporting impressive plans for the future of the club and the venue. We’re excited for the new season and to be able to promote the sport, the venue and the city.”
Acrisure is a global financial services company specialising in insurance, reinsurance, payroll, benefits, cybersecurity, and mortgages. It operates in 21 countries with a team of over 19,000.
Since 2015, the firm has acquired 15 businesses in the UK, boosting its headcount to 650 UK staff.
Lisa Pursehouse, CEO of NCCC said: ”We are delighted to welcome Acrisure into our Trent Bridge family. Having enjoyed a longstanding, mutually beneficial relationship with Russell Scanlan, we’re pleased to be able to strengthen our partnership through their parent company.
“By featuring both as stand sponsors, on the sleeves of The Blaze’s playing shirts, and with aspirations to work alongside the Club to engage with the Nottinghamshire community, Acrisure has shown a real commitment to our sport and our venue and we look forward to working together over the coming years.”
