Next shares hit all-time high after revealing record profits

Retail giant Next’s share price has hit an all-time high following a record-breaking profit announcement this morning.
Investors were clearly pleased this morning, with a market cap now at £13.1bn. The news sent the FTSE 100 retailer’s shares in up 6% in morning trading.
The fashion industry has struggled recently, with Burberry’s shares down 40% in five years and Debenhams – which is the rebranded Boohoo – down 87%. Next’s share price has bucked the trend, rising 164% over the same period, including a jump after this morning’s results.
The Enderby-based fashion brand reported its first-ever £1bn profit before tax, reaching £1.01bn for the year ending January 2025, marking a 10% rise from the previous year.