That’s entertainment: Leicester firm wins Christmas TV ad deal

Leicester-based bigdog agency has been appointed by The Entertainer – the UK’s largest independent toy retailer – to produce its first ever Christmas TV campaign.

Senior creative team Paul Wallett (art director) and Steve Smith (copywriter) developed the ads.

A series of 30 and 10 second TV ads will air from October through to December.

Phil Geary, marketing & e-commerce director at The Entertainer, said: “Having worked with bigdog before, I was hoping that they would impress me again – and they totally delivered. The team demonstrated clear strategic thinking, having carefully considered the sensitivities of the seasonal gifting market, and presented a creative idea that will drive sales during our peak Christmas trading period.”

Dylan Bogg, chief creative officer at bigdog, added: “We’re absolutely thrilled to be working with such an iconic retailer. It is a great opportunity to produce a standout TV campaign that will really make a difference to their business, delivering a real return on investment and what we call ‘brand payback’.”