Castore named as Everton kit supplier in record deal

Castore founders Tom, left, and Phil Beahon

Liverpudlian brothers, Tom and Phil Beahon’s Castore sportswear brand, is the latest kit supplier for Everton FC in what the club describes as a record deal.

The firm, which began in Liverpool but is now based in Manchester, was only founded in 2016.

Today it is a £115m-turnover group that provides kits for a range of sporting sectors, including football, cricket, tennis and F1. Among its football clients are German champions Bayer Leverkusen, Dutch cup winners Feyenoord, Newcastle United, Glasgow Rangers, Aston Villa and Wolverhampton Wanderers.

Everton said it has agreed a multi-year club-record technical partnership with Castore, replacing its former kit supplier, Denmark’s hummel after a four-year period.

It is believed the initial hummel deal, in May 2020, was worth around £9m a year to Everton. Reports claim the Castore deal could be worth almost three times that figure.

Castore will provide high-performance playing, training and travel wear from the 2024/25 season and become the first Founding Partner of the Blues’ soon-to-be home, Everton Stadium.

As Official Technical Partner, Castore will kit-out Everton’s Men’s, Women’s and Academy squads with home, away and third kits from what will be the club’s final season at Goodison Park and into its state-of-the-art £760m 52,888-capacity waterfront arena.

By joining the club’s journey to Everton Stadium, Castore has also acquired Founding Partner status, a distinction that will give it access to enhanced commercial opportunities and media rights at Everton’s new home once it opens in summer 2025.

Like hummel, Castore will work alongside Everton’s Official Retail Partner Fanatics to deliver official products to Everton fans, wherever they are in the world.

Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.

“The agreement – another record deal for the club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.

“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.”

He added: “It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”

Castore founding partner, Tom Beahon, said: “We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner.

“Everton are pioneers of the beautiful game and the club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’.”

He added: “Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”

Everton’s 2024/25 home kit will be revealed and made available online and in store in July. Away and third kits will follow later in the summer.