Textiles supplier snuggles down with Care Bears

LICENSED textile supplier Character World is set to launch an exclusive line of bedding and accessories featuring popular children’s brand Care Bears.

The private equity-backed south Manchester company will launch the new range with Toys ‘R’ Us stores in March on an exclusive basis, before going on sale in other retailers.

Care Bears became popular toys in the 1980s and the brand is enjoying an uptick in popularity after Netflix commissioned ‘Care Bears and Cousins’ cartoons, which is shown in 140 countries.

Character World, a family firm now backed by Palatine Private Equity, has produced a full Care Bears collection including duvet covers, fleece blankets, cushions and bean bags.
 
Brand director Tim Kilby said: “The Netflix revival means the property continues to appeal to new audiences. Parents remember playing with Care Bears themselves and their children are now also developing a real attachment to the brand.

“There’s been lots of excitement about the release of the new TV series and I can see Care Bears remaining a firm favourite. With the 35th anniversary of Care Bears in 2017, we’re expecting big things for this brand.”

Care Bears joins Character World’s preschool license portfolio which includes Peppa Pig, Thomas & Friends, Paw Patrol and Teletubbies.