Land deals pave way for 180 affordable homes
Bromford has secured land for 179 homes across three sites in the West Midlands and South West.
The new developments will be built in Brierley Hill, Dudley (50 homes), Highnam, Tewkesbury (95 homes), and Hopwood, near Bromsgrove (34 homes) and will offer a mix of social rent, affordable rent and shared ownership.
Beyond these secured sites, the housing association says it’s also progressing with contracts to acquire land for more than 1,000 additional homes across multiple locations, aiming to complete agreements by the end of March 2025.
Land deals form part of Bromford’s goal to build 11,000 homes across the West Midlands and West of England over the next seven years. It’s already one of the UK’s largest housing associations, with its 47,000 properties in the West Midlands and West of England providing homes to more than 110,000 people.
Lyndon Parkes, head of land at Bromford said: “This year has started strongly, with a number of land deals completed and even more in the pipeline. With more than 1.2 million households currently waiting for a social home in England1, the need for high-quality, affordable housing has never been greater.
“Our latest acquisitions mark another step forward in our efforts to deliver much-needed homes, and with demand continuing to rise, it’s more important than ever that we build at scale. Securing land is a vital part of this strategy, allowing us to play a leading role in tackling the housing crisis. As we look ahead, our focus remains on identifying and securing land opportunities that align with our mission to support and uplift the communities we serve, helping them to thrive.”
