Mercia Technologies rebrands to bring in its subsidiaries

Mercia Technologies is to re-brand, encompassing its fund management subsidiaries Enterprise Ventures and Mercia Fund Management.

The firm will become Mercia Fund Managers and the move comes as it focuses on scaling up the business.

Mark Payton, chief executive of Mercia, said: “As a result of our rapid growth, we feel that now is the right time to bring the fund management subsidiaries under one brand. The Enterprise Ventures track record has been instrumental in getting us to where we are now and following an intensive period of integration, we are coming together under one identity.”

Since Mercia’s acquisition of Enterprise Ventures 18 months ago, the group has continued to focus its efforts on building its regional presence across the UK. During that time, Mercia has been appointed to manage more than £108m of new venture capital and loan funds by the British Business Bank (through the Northern Powerhouse Investment Funds), it has opened offices in Sheffield, Leeds and Birmingham and has grown the group to more than 65 employees.

Payton added: “The rebranding of our wholly owned fund management subsidiaries as ‘Mercia Fund Managers’ and the refresh of our website reflects how the group has evolved with the combination of the Enterprise Ventures and Mercia teams. Our goal is to become the leading investment company in the UK and, with our team of experienced investment specialists at the heart of our business, this is very much an achievable target for us.”

The Henley-in-Arden based group has more than 400 businesses in its portfolio, a strong record including 11 IPOs, and manages in excess of £330m of third party funds including regular EIS capital raises.