Airline paints the town purple for new branding campaign
Airline Flybe has opted to paint the town purple – rather than red – as part of a new service agreement with Birmingham Airport.
To mark the launch of its new winter schedule this weekend, the airline shone a distinctive purple spotlight on the airport’s control tower.
The move is part of a deliberate attempt by the airline to display its branding throughout the airport.
Flybe is the largest scheduled carrier by number of daily movements at Birmingham and passengers will now have the brand experience follow them throughout their airport journey, from check-in through to take-off.
Flybe’s CEO Christine Ourmières-Widener, together with senior management colleagues, invited business, travel and tourism leaders to the airport for a special event to mark the launch of the flights programme.
The eye-catching illumination of the control tower will remain in place as part of the latest campaign.
Flybe CEO Christine Ourmières-Widener, with Birmingham Airport COO, David Winstanley
Ms Ourmières-Widener said: “Birmingham Airport’s ATC tower is the very heart of operations at this vital hub for Flybe. We wanted to establish a really strong branding presence and make our customers’ journey with us a truly consistent one. The illumination of the tower is the finishing touch to bring the power of Flybe purple to our Birmingham customers.
“We’re proud to continue connecting Midlands business and leisure travellers with many other regions throughout the UK and Europe as well as offering ‘One-stop to the World’ connections via our codeshare partners to numerous long-haul destinations.”
David Winstanley, Birmingham Airport’s COO said: “Flybe has been an airline partner of Birmingham Airport for over 28 years. This partnership started in November 1985 with a Birmingham to Jersey charter flight which carried 29 passengers under the airline name of Jersey European.
“As our most long standing partner airline, it is fitting that Flybe should light up the Birmingham Airport Air Traffic Control Tower.”
In addition to the control tower, the terminal arrivals and departures channels are fully branded in the Flybe colours.
The winter schedule comprises 23 routes, spread across 682 flights a week. Highlights include the seasonal introduction of six flights a week to Hamburg, daily flights to Newquay over the Christmas holiday (December 22 to January 1 (excluding Christmas Day); and, due to popular demand, a daily service to Amsterdam.
