Tribera takes a walk on the wild side with Bear Grylls

Birmingham-based marketing agency Tribera has added The Bear Grylls Adventure to its portfolio.

Operated by leisure attractions giant Merlin Entertainments and Bear Grylls Ventures, The Bear Grylls Adventure offers 10 activities for visitors including FearZone, iFLY Indoor Skydiving and Europe’s highest outdoor free roam ropes.

Sarah Whittaker, senior marketing manager at Bear Grylls Adventure, said of the partnership: “In 2020, The Bear Grylls Adventure is preparing for dramatic growth, so the team was looking for an agency that shared our drive and enthusiasm to help us reach targets, along with the knowledge to help us get there.

“With their passion and understanding of the digital and content landscapes, we’re thrilled to be welcoming Tribera to our extended team and look forward to the successes that will come with this collaboration.”

Michelle Ivins, managing partner and content lead at Tribera, said: “Tribera is joining forces with The Bear Grylls Adventure and we’re ready to take on the challenge.

“From press events with big name attendees, online content to drive sales to the attraction and collaborations with the most in-demand influencers, we’re preparing for an action-packed year with BGA to put them on the Midlands map for the best action-packed day out.”