Merger brings new marketing agency to Birmingham
Two south-west marketing agencies have merged and are planning to open an office in Birmingham.
Plymouth-based Fuel Communications and Ruckus Marketing have come together and say they will open a new branch of Fuel in Birmingham after working closely for the last three years.
The deal sees Ruckus’s Ed Watson become creative director and Alem Al-Khamiri become digital director at Fuel.
Both organisations started up in Plymouth University’s Formation Zone incubation facility – Fuel in 2008 and Ruckus in 2016. They have chosen a similar formula to scale up their new Birmingham office where Al-Khamiri will be based. From March, they will be based at Millennium Point’s STEAMhouse, Birmingham City University’s new £22.2m enterprise and collaboration facility.
Fuel’s managing director, Martyn King, and business development director, Steve Gyseman, said: “This merger brings two very talented professionals into our strategic leadership and offers us a great opportunity to grow from the Midlands in collaboration with Birmingham City University.”
They continued: “This is the latest in a series of investments to fuel further demand for our clients. After launching in the affiliate marketing space and 2017 and immersive in 2019, we now have in-house skills set that very few agencies can match.”
