Construction firm start on new £1.8m sofa store

A new Sofology store is set to open its doors later this year in Birmingham and work has now started on site.

Midlands-based Deeley Construction has been appointed by LondonMetric Property to build the new 10,000 sq ft store just south of the city centre.

The retail unit will be built on the land adjacent to the existing DFS store on John Kempe Way and work is also being completed to renovate the front of the existing DFS store by Deeley Construction.

Work is expected to be completed by September 2021, with the store expected to open to customers by the end of the year

The £1.8m development will be sustainably built and is expected to achieve BREEAM Excellent status.

Deeley Construction will be using responsibly sourced sustainable materials during the build, and will also be installing photovoltaic panels on the roof to generate energy, with electric vehicle charging points in the car park too.

The store has been designed by architects R G Partnership, and the development will be project managed by Sharman Projects.

Steve Turner, construction director at Deeley Construction, said: “As partners with LondonMetric Property on this development we have been involved from the early stages of the scheme and it is great to see work starting up on site.

“Deeley Construction has supported with value engineering and assisted with closing pre-commencement planning conditions, demonstrating our ability to provide end-to-end support for clients.

“From our early discussions with LondonMetric we concluded that this would be a sustainable build and we have been taking steps to improve the sustainability factor of the build.
“The work is being completed in a live retail environment and our team have ensured there will be minimal disruption for customers visiting the adjacent DFS store.

“The new store will generate employment for people living in the area and be a strong addition to the retail offering in south Birmingham.”

Tom Pinder, development manager of LondonMetric Property, said: “We are excited to be working with Deeley Construction on this development.

“Having worked together on a number of projects previously, we have developed a strong partnership, which ultimately helps us harness our combined strengths to deliver excellent quality real estate for our occupiers.”

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