Tech client wins put PR agency in good health

Birmingham-based PR agency EAST VILLAGE is celebrating a raft of client wins across the tech sector, including two leading wellness brands.

EAST VILLAGE has been appointed by Urban, a digital platform for at-home massage and beauty.

Having raised $21m to date through institutional investment and Seedrs funding, the platform aims to become a one-stop-shop for wellness and a major player in the gig economy. EAST VILLAGE will support Urban with national PR, as well as regional media relations in the three cities it currently operates – London, Manchester and Birmingham.

Also joining Urban under EAST VILLAGE’s health and beauty offering is Echor, which creates science-backed products to help optimise sleep. The challenger brand has appointed the agency to deliver national consumer PR, as well as expert positioning for its founders and in-house wellness experts.

Closer to home, EAST VILLAGE has also been appointed by two of the region’s leading creative agencies.

Ecommerce agency Digital Cake, which works with brands including 304 Clothing and P&Co, and social media advertising agency, Pink Leopard, have retained the agency to deliver strategic PR across regional, national and marketing trade press.