Ted Baker signs up to shopping centre

Ted Baker is set to launch at Merry Hill later this year.

The signing of Ted Baker takes Merry Hill to almost 140,000 sq ft of new or enhanced space in 2022.

This includes new signings, re-gears, refurbishments, and renewals, which the centre says shows operator confidence in the location.

Spanning 2,500 sq ft, Ted Baker Merry Hill will stock the brand’s full range of womenswear, menswear, footwear and accessories.  Located on the upper level between luxury jewellers Goldsmiths and Beaverbrooks, the latter having recently committed to a significant upsize at Merry Hill, Ted Baker’s new store is only its second full-price store in the region.

Graeme Jones, director at Sovereign Centros, said: “The signing of Ted Baker to Merry Hill is a great moment for the destination, and is yet another premium brand to commit.  Positioned alongside the likes of Kurt Geiger, Dune and a soon to be upsized Beaverbrooks, this is another vote of confidence in Merry Hill that reinforces its position as one of the leading destinations in the UK.”

JLL and Time Retail Partners represent Merry Hill. McMullen acted for Ted Baker.

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