Developer reveals initial concept for Goods Station scheme

Urban regeneration specialist Vita Group has revealed more detail on its Goods Station scheme.

David Ancell, Vita Group chief brand officer, said: “Goods Station will honour the location’s heritage as a centre for craftmanship and trade, a hub which connected Birmingham’s goods with the world. Now, Goods Station will do the same, but this time with people and ideas.

“A place which celebrates the good and the great in life, championing good intentions, with attention to sustainability, prosperity, and health. Goods Station will promote everything that is good for you and for the community, welcoming Birmingham in, creating an inclusive place which you feel a part of. Goods Station is all about good vibes, good health, good opportunities… a good life.”

Goodsstation.co.uk has been updated with some early sketches which start to show what the mixed-use masterplan will create.

It includes green space on multiple levels, ground floor retail and leisure destinations which provide space for independent operators from across the city with a springboard to launch concepts, and a range of places to live for renters.

Detail is still at concept stage however, Vita Group aims to begin early consultation for the masterplan in June/July and is currently working out the detail in terms of exactly what will be included in its residential offering.

James Rooke, Vita Group head of planning, said: “Whilst it’s still early days, we’re excited to show you very early concepts of what Goods Station could be, there’s a real opportunity to create something which at its core captures the Birmingham ID, creating a vibrant destination which welcomes the city and creates great places to live thanks to its plethora of uses.”

Vita Group has engaged local historian Carl Chin to help understand the site’s heritage.